Dr Vicki Andonopoulos, an associate lecturer in marketing at the University of Sydney, said it was difficult to know if the campaign had been a success without knowing what Tourism Australia had set out to achieve.

Source: https://www.theage.com.au/national/drunken-nights-nauseous-seaplane-ride-influencers-given-90-000-visit-to-australia-20231215-p5ert9.html?ref=rss&utm_medium=rss&utm_source=rss_national

However, Andonopoulos said that while giving an agency – like Tourism Australia – complete control over what is posted by influencers can lead to inauthentic and less appealing content, the reins here may have been too loose.

Source: https://www.theage.com.au/national/drunken-nights-nauseous-seaplane-ride-influencers-given-90-000-visit-to-australia-20231215-p5ert9.html?ref=rss&utm_medium=rss&utm_source=rss_national

Passions of Paradise is that rare company that’s an Eco-Certified Ecotourism operator administered by Eco Tourism Australia.

Source: https://www.forbes.com/sites/everettpotter/2023/01/19/the-best-way-to-experience-australias-great-barrier-reef/

Tourism Australia spent a reported $90,000 for visits by three social media influencers, including Bourgeois, to sell Australia as a holiday destination.

Source: https://www.lithgowmercury.com.au/story/8464722/tiktok-star-francis-bourgeois-visits-mount-victoria-railway-station-in-australia/?src=rss

Tourism Australia will work with several partners in China as part of the campaign including, airlines and Key Distribution Partners such as retailers, wholesalers and online travel agents.

Source: https://www.bandt.com.au/tourism-australia-mc-saatchis-come-and-say-gday-campaign-launches-in-china/